Granite Rays was created in 2019 by Callie Griffiths. The brand was inspired by a morning at Little Cove with her husband and little baby.
Noosa holds such a special place in the hearts of locals and visitors alike. Sitting on the beach and watching the waves roll through, the idea for travel inspired luxury t-shirts was born. A way to represent who we are, where we are from and where we love to visit. Capturing that piece of our hearts for everyday use.
With a background in the fashion industry, the journey to create the best t-shirt began. It was important that the brand be transparent, Australian made, and of high quality whilst doing the best for the environment. In August 2019 the first collection was launched, celebrating that special day in Little Cove.
We hope to grow the brand to all of our "special" places. Those spots you visit and feel drawn to and connected with again and again. Collaborating with local boutiques and supporting the local fashion industry as we go.
We hope you love Granite Rays as much as we have loved creating it xx